Fit&Joy with Bonnie specialises in perimenopause fitness and lifestyle support for women over 40. Bonnie’s mission is to educate, empower, and get women genuinely excited about the third stage of their lives. Fit&Joy offers personal training, online coaching, and small-group classes that centre on strength training and HIIT, with boxing as a key signature element.
I worked with Bonnie to create a brand that reflects the heart of Fit&Joy and her values as a trainer. The resulting identity captures a balance of strength and softness — strong and a little badass, yet still beautiful and feminine.
