Author: laurawood

  • Space Marketing

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    laurawood
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    Space needed a strong and confident brand identity rooted in simplicity. The goal was to create a friendly and personable presence – one that fosters genuine connection and positions Space as a collaborative partner. Website design is concept only. 

  • About Driving

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    A driving instruction business in Auckland with the goal of bringing safety to the road through open and trustworthy instruction to teenagers. The three strands of the business (About Lessons, About Passing and About Your Car) are communicated through the three lines in the identity, which also conveys movement, direction, growth and independence. Completed in…

  • Puhoi Valley Cheese

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    laurawood
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    A brand identity refresh and packaging design of Puhoi Valley’s artisan dairy range. The design evokes a relaxed, liberating culinary experience, centered around honest ingredients and handcrafted quality. Each product is brought to life with unique tasting notes, highlighting the distinct personality and flavour of every cheese. Completed while working at Redcactus.

  • Sports Circle

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    laurawood
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    Based in Wānaka, Sports Circle offers quality second-hand sports gear for locals and tourists, promoting accessible adventure and environmental responsibility. I partnered with the team to create a brand identity and visual system that clearly reflects their mission and values.

  • Olie’s Travels

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    laurawood
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    Olie’s Travels offers premium, bespoke tours throughout the Auckland region, personally hosted by the warm and knowledgeable Oliver Stones. The brand identity captures the essence of New Zealand’s unique landscape, infused with the spirit of movement and exploration. Completed in collaboration with Space Marketing.

  • Reusable Gift Wraps

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    laurawood
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    This set of reusable gift wraps was created to reduce waste and offer an environmentally kind alternative to traditional wrapping paper. Inspired by the Japanese art of Furoshiki and featuring native New Zealand pairings – Pīwakawaka & Kākā Beak, Ruru & Mānuka, Tui & Kōwhai. Digitally printed on organic cotton fabric.

  • Fit&Joy

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    laurawood
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    Fit&Joy with Bonnie specialises in perimenopause fitness and lifestyle support for women over 40. Bonnie’s mission is to educate, empower, and get women genuinely excited about the third stage of their lives. Fit&Joy offers personal training, online coaching, and small-group classes that centre on strength training and HIIT, with boxing as a key signature element.…

  • Kivia Digestive Health

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    laurawood
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    Rebranded for the international market, Kivia Digestive Health was given a fresh new identity. We developed a clean, informative, and approachable design that reflects the brand’s focus on natural digestive wellness and global appeal. Completed while working at Redcactus.

  • Christina Koutsimanis

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    laurawood
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    Christina, a dance therapist and masseuse based in Piha, is a gentle soul with a strong, grounded presence. Her brand was designed to reflect values of balance, mindfulness, peace, and conscious care, using a soft, natural colour palette to evoke calm and connection.

  • Nacho Burger

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    laurawood
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    A fun and spicy logo for KFC’s Nacho Burger uses Tex Mex inspired typography, combined with flavour bursting nachos. The result is a burger offering which looks packed full of crunch! Completed while working at Redcactus.

  • Blast from the Past

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    laurawood
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    ETA reintroduced three much loved classics. We were tasked with evolving the retro packaging design of Munchos and Cruncheese, and with delivering a fresh new design for Monster Munch. Completed while working at Redcactus.

  • Nice and Natural

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    A new identity for Nice and Natural shows connection, partnership and care. The vibrant pack design expresses vitality through the idea of a flower in bloom. A design concept completed while working at Redcactus.